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Marketing Platform Google Analytics Terms of Service These Google Analytics Terms of Service (this  "Agreement" ) are entered into by Google LLC ( "Google" ) and the entity executing this Agreement ( "You" ). This Agreement governs Your use of the standard Google Analytics (the  "Service" ). BY CLICKING THE "I ACCEPT" BUTTON, COMPLETING THE REGISTRATION PROCESS, OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE REVIEWED AND ACCEPT THIS AGREEMENT AND ARE AUTHORIZED TO ACT ON BEHALF OF, AND BIND TO THIS AGREEMENT, THE OWNER OF THIS ACCOUNT. In consideration of the foregoing, the parties agree as follows: 1. Definitions. "Account"  refers to the account for the Service. All Profiles (as applicable) linked to a single Property will have their Hits aggregated before determining the charge for the Service for that Property. "Confidential Information"  includes any proprietary data and any other information disclosed by o